In an attempt to grow your business, you’ve spent countless hours and plenty of cash to develop an interactive app to draw mobile users to your brand. You connect with them through all the social media outlets, and you text message them special savings and deals to lure them to your website. But have you configured a mobile-friendly website that allows users to interact with your brand on their time?
If you don’t have a mobile website, you may be doing your business a major disservice. According to signalnews.com, 16.7 million users over the age of 13 rely on their phones for Internet access. If your site isn’t compatible for mobile use, you might be losing out on a lot of traffic.
How do you connect with all those on-the-go users? Many of today’s mobile users look to their devices as more than a talking piece; most phones are designed as tools for entertainment (videos, music, and general web use) and real-time information exchange. The integration of Qwerty keypads and touch-screen options has given users the web at their fingertips, with a serious emphasis on function and speed.
The most important aspect of a mobile site is the ability to provide content to the lightning-fast smart phone user while still making the site accessible to older models. This can be achieved in a number of ways, including sites designed to detect browsing from mobile devices. These sites remove barriers of entry for mobile users, redirecting them to mobile-friendly sites with information and interaction opportunities designed to engage.
In conjunction with redirection, businesses that use mobile sites as part of a marketing strategy reap the rewards of creating equal access for on-the-go users. Mobile sites can be enhanced with downloads specifically geared toward phone users and can even allow users to take advantage of the applications without downloading. For users with older devices, consider incorporating a simpler version of your mobile site. This version would allow those users to take advantage of your information or applications without waiting for excessive download time.
No matter how you choose to implement your mobile site, pay close attention to the options and features that draw clients to your original site. Finding the balance between conventional content and interactive mobile options will make for a powerful marketing tool capable of engaging users anywhere, anytime.
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